Communities that are livestreaming place businesses on a very quick way of identifying and engaging millennials. It is estimated that by the year 2018, around half of America’s workforce will identify as millennials. They draw back at the thought of being aimed by the traditional marketing techniques.
Alternatively, they should be viewed as leaders of the future, collaborators and people with great ideas. A research conducted by eMarketer states that by the end of the year 2015, those aged between 25 to 34 year olds will comprise the biggest segment of the viewers of digital video of any age group. This makes up more than 18 percent of the 204.2 million viewers of digital video in the U.S. The highest levels of digital video viewer penetration in regards to all the age groups is between those aged 18 to 34 year olds, in conjunction with those aged around 12 to 17 year olds. These have attained a level that exceeds 90 percent.
Some of the Periscope members are as follows; Josh Greenbaum – he is a content creator, YouTuber, and an aspiring fashion designer who grew up with a passion of video, music, photography and fashion. Greenbaum joined periscope during the day it was launched in March 2015 and around 46,000 follow him today on the platform. He is scheduled to speak at the first Periscope Summit in New York City on a later date this month. While Jeongwoon Eun, is a creative interviewer and vlogger with a passion that is focused on raising exposure for small and medium-sized businesses. Jeongwoon was in charge of producing and directing of the documentary known as still standing which was based on Hurricane Katrina survivors. In the year 2007 at the Media that matters film festival, she won the jury award. These two smart minds were caught up by small business trends at a recent meeting that took place in New York City.
The two great minds were asked several questions about small business trends and this is how they responded to every question. The first question was as follows: can a small business that wants to engage and target millennials do so through livestreaming?
Josh Greenbaum: He said that livestreaming has created avenues for various age groups in order for them to collaborate. He further added saying to have worked with one of the founders of the Periscope Summit called Ryan Bell. No matter the differences that we have among us, be it in age, lifestyle and location, the community is helping us learn together. With the growth in this technology, one can predict further inter-generational collaborations. Another good example of that is Tarikh Korula, the CEO in charge of Katch.me. Greenbaum said that he met Tarikh at a Meerkat meet-up, where he introduced him to Blab after some days had passed by. Different users of different age are learning from each other on livestream platforms.
Jeongwoon Eun: Millennials are not only embracing the Periscope but also the live streaming movement. Eun said that she had helped an entrepreneurial single mom in the beauty space to uplift her livestream scheme or plan. Just a few months ago, as she was periscoping and then the mom typed a few questions. After she keenly observed at her periscope content, she gave the mom some feedback on what she thought her audience would appreciate and prefer to observe in the future livestreams. The entrepreneurial single mom took Eun’s advice and later said that not only did it improve her livestreams but also she now posses 1,473 followers from 400 followers that she had before. Furthermore, she now has an improved audience retention as viewers return back to hear her tips.
The second question on small business trends is as follows: the two great minds were asked what they do and what periscope specifically helps with?
Josh Greenbaum: he stated that his ambition was to build and develop a clothing line for both the men and women. Despite this being underway, periscope enables Josh to access a large audience who encourages him. Josh is very hopeful that through the contacts that he had made through the Periscope community, he will attain the set goal. Josh further said that his day-to-day personal goal has always been about enabling people to smile and have a great feeling towards themselves, be it through Youtube, or periscope or through his clothing line. When he was choosen to be one of the speakers at the periscope summit later this month, he became overwhelmed.
Jeongwoon Eun: Tigerwon Inc. offers promotion and marketing services with similar consulting brands, both new and old. Tigerwon Inc. is located in New York City. The company has a multimedia website which comprises of video, photographic, and audio content that can improve projects regarding to fashion, startups, food, technology and travel. Periscope enables us to establish how we can develop small businesses and enterprises, with the inclusion of organizations in the arts and non-profits.
Another question asked about small business trends is: Have you observed small businesses benefit from livestreaming?
Josh Greenbaum: Businesses of all sizes and nature benefit on Periscopes, it does not matter whether it’s through native marketing companies broadcasting themselves. Periscope has a very broad user base and several sectors to cover. Also, small and local businesses can make use of periscope as an avenue to launch selling of goods and services countrywide or globally. Big companies can keep their products in the eyes of the viewer’s minds.
Last question but not least on small business trends: Who do you love watching on periscope?
Josh Greenbaum: Apart from his viewers, he enjoys watching the following; Ryan Bell, Scot Williams, TigerwonNYC, Euromaestro, Jason Stalken, Moe Saleh, Danand Moore, Geoff gold berg, Sock cop and AlexButler TV. With their several backgrounds and strengths, they all initiate something different to the table and describe what the function of periscope is. He further urges everyone to watch them as well as other periscopers got on the most loved list or when transversing through the global page. You might not know who you might come across or who the broadcast might lead you too.
Jeongwoon Eun: When livestreaming, all periscoper or MyEye user shares a different point of view. The day the CEO of periscope, Kayvon BeyKpour, visited one of Eun’s scopes in real-time, she was very enthusiastic.
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